project information

Bear Mattress, a family-owned and operated sleep company based in New Jersey, sought a brand overhaul to align with its growing business. Although initially established as a mattress enterprise in 2014, the company has embraced a broader vision. Seeking to evolve into a modern sleep recovery company, Bear turned to our expertise for guidance.

We brought the new positioning to life with a contemporary visual identity. Drawing inspiration from the brand's roots, the pillow-shaped logo is reminiscent of New Jersey beach badges and their playful typographic treatment. The logo communicates the brand's heritage while exuding a sense of modernity and confidence. We meticulously crafted a versatile logo system to ensure consistent and impactful brand representation across diverse platforms.

The distinctive squircle shape, the fresh color palette, and the dynamic type treatment come together in a joyful and energizing visual identity that flexes with the expanding needs of the business.