project information

Baltkrasti — translating as The White Shores — is a picturesque getaway nestled along the untouched west coast of Latvia, overlooking the Baltic Sea. Crafting an understated yet elevated brand identity was essential to making guests' experiences immersive from the start, offering a glimpse of the tranquility that awaits.

The unique architecture of Baltkrasti, with its striking windows and hand-crafted details, guided the visual identity. A soft neo-grotesque typeface complements the logo adding warmth and approachability. The color palette draws from the serene nature surrounding the residence — the lush pine forest, white sandy beaches, and the open sea waiting to be explored.

The cornerstone of the brand identity is photography which brings together the idyllic natural environment and the artisanal craftsmanship of Baltkrasti to set the stage for a truly relaxing experience.