project information

1 in 3 Americans experiences adult incontinence every day. Yet, there’s still a stigma attached to it, forcing those affected to stay silent. We say: no more. Made for Living was created to help people living with incontinence break free from shame and embrace the lives they want to live.

If you take one trip down the adult diaper aisle at your local store, you’ll immediately understand the desperate need for a brand that is fresh, authentic, and gets what the consumer is going through. Made for Living breaks through category sameness and normalizes incontinence through a vibrant, confident, and joyful brand identity.

The brand name we introduced allows for the logo — typeset in custom Blazeface — to be expanded to communicate the functional benefits of the products and the activities that make life well-lived, creating a dynamic texture. The type treatment and the bold color palette come together in an unabashed celebration of life.